The Lego Group initially didn’t realize the potential it had in the adult market until recent years. Mr. Askildsen, of the Lego Group’s headquarters in Denmark, said: “Fans tried to tell us we were on the wrong track, but we said, ‘These are adults and we’re a toy company.’ Until then, Lego was a pretty closed, arrogant company.” Lego also recalled the fact that adults have a great deal more money to spend than children do. Mr. Berard, a Certified Professional asserted, “I would struggle to find occasions where a child could get a $500 Millenium Falcon”. After Lego sought adult advice by setting up Lego representatives, dubbed “Lego Ambassadors”, they saw their revenue swell rapidly. Mr. Kenney, a Certified Professional in New York, was one of the initial Lego Ambassadors: “I left a nice six-figure job and all I wanted to do was go build a model with Lego”. Kenney now makes as much money from adult clients such as Marriott International which commissioned models for its hotels, as he was making in his previous job! What more proof do you need that Lego ninjago is not just for children?